Marketing Director Christy Chapman brings extensive sales and marketing knowledge to The Blue Collar Success Group team. She has experience designing marketing campaigns for a variety of diverse industries, specializing in in-home service companies. Christy has knowledge ranging from how to create a cohesive brand strategy to purchasing media to writing impactful ad copy. She has held positions where she has been responsible for international accounts, developing marketing strategies for long-term impact. Christy also has sales management and human resources experience.
Possessing a B.A. in Organizational Psychology and as a member of Pi Gamma Mu Social Sciences Honor Society, Christy has a passion for understanding consumer behavior and how people relate to a company’s brand.
With her background in marketing and copywriting, Christy applies her skills to promoting The Blue Collar Success Group, as well as developing marketing resources for our members to use in their companies. She also assists in planning and facilitating live events.
Christy believes that: “Good marketing conveys a message effectively. Great marketing connects people to businesses, while inspiring overall trust and creating a desire for what’s being sold. Truly exceptional marketing speaks a language that has never been heard before.”
Christy and her husband Kenny currently reside in Scottsdale, AZ and Grand Junction, CO. In her free time, she enjoys hiking, cooking, playing tennis, attending concerts, traveling to new places, and creating abstract art.