When coming up with a plumbing business strategy, you need to consider all aspects of your business and how each impacts your ability to grow and strengthen it. Here are 5 strategies to help you evaluate what changes and improvements to implement in your plumbing business.
Plumbing Business Strategy For Growth
1. Know your numbers.
It’s important not to just have a rough estimate of your numbers but to really know where every dollar is going. Price your services so that you are profitable. While that sounds simple enough, not enough businesses take the time to do it. This might mean that you won’t be the lowest price in the market, and you’ll need to figure out how to position yourself as best in market instead. Download a free breakeven calculator here to find your true numbers. 
2. Train your call center.
When your call center or the people in your office who answer calls are trained on closing sales and upselling, your revenue can multiply. Many plumbing businesses underestimate the power of call center training. Scripts are a great way to keep everyone on the same page and close sales. There’s a lot of psychology behind how people decide to purchase and this can make all the difference.
3. Field performance is essential.
Many plumbing business owners are top plumbers, but that doesn’t mean they have a solid team behind them. Tech training is essential to the success of the business. You also need to be the business that attracts top-quality techs. This means that you are creating the kind of culture that helps them thrive and listens to their suggestions. Ask yourself what training you currently provide your techs. Is it consistent? Beyond plumbing training do they have customer service and sales training?
4. Perform effective inspections.
Striving for systems over quick fixes is perhaps one of the best way to improve your plumbing company’s revenue. A successful plumbing company that provides thorough inspections will gain a client’s trust. You can also end up saving them money. It’s win-win. In an effective inspection: check water filtration systems, complete inspections of the storage water tank or tankless water heater, and use a plumbing video camera for underground sanitary drains and sewer pipes. Also, check for cracks and misalignments that can lead to future drain blockage or collapse.
5. Go above and beyond in customer service.
This should come without saying, but reviews can make or break a business. Putting in a little extra effort to send that thank you note after a service call, or putting on shoe protectors to protect a customer’s home can go a long way.
In addition to implementing a quality plumbing business strategy, you’ll need a marketing plan. Click here to read about plumbing advertising ideas. Need to brush up on your plumbing business plan? Click here.
The Blue Collar Success Group has helped hundreds of service businesses implement effective business strategies. They provide technician training, sales training, management training, implementation strategies, and more. To receive two free done-for-you tech trainings, a ride-along guide, closing techniques and more, click here.
