Fully Personalized Coaching.
Built for the Trades.
Every successful business owner has one thing in common: They didn’t build it alone. When you join The Blue Collar Success Group as a Member, you gain a dedicated business coach who becomes your partner in success—someone who knows the in-home service industry inside and out, and who’s committed to helping you achieve the business growth and personal freedom you deserve. Your coach provides personalized guidance tailored specifically to your business, your goals, and your unique challenges, holding you accountable to the commitments you make while celebrating your wins and helping you course-correct when obstacles arise.
What You Get:
Scale Up Sessions bring business owners and managers together for expert-led, peer-powered virtual coaching focused on operational excellence. While our coaches facilitate and share proven frameworks, the real gold comes from hearing how other successful operators are tackling the same challenges you’re facing.
What You Get:
Executive Power Meetings bring together Empire and Enterprise business owners for coach-led strategic dialogue on the high-level leadership challenges that define your company’s future. Led by our most experienced coaches, these sessions elevate your thinking beyond day-to-day operations to focus on strategic vision and leadership development.
What You Get:
Growth Shortcut Calls are exclusive monthly sessions designed specifically for Growth members to turn insights into immediate action and see results fast. These coach-led calls focus on creating the right systems and processes to scale your business beyond you, helping you build the foundation for sustainable growth.
What You Get:
Executive Coaching provides additional one-on-one coaching beyond your membership benefits, designed for members who need focused support on special projects, want more dedicated time with their coach, or seek personalized coaching for other leaders in their organization.
What You Get:
Your field service software should be your competitive advantage—not a source of frustration. If you’re not maximizing your software’s potential, don’t trust the data it’s showing you, or aren’t sure how to leverage it for a better client experience, we can help. Our software support services transform your system from a basic tool into a revenue-driving asset that powers every part of your business.
What You Get:
The Blue Collar Success Group® is a ServiceTitan Certified Provider.
Some breakthroughs can only happen in person. Onsite coaching brings your dedicated business coach directly to your location for an immersive deep dive into your business—uncovering opportunities and challenges that virtual sessions simply can’t reveal. This is where transformation accelerates.
What Happens During Your Onsite Visit:
Your coach observes your operations firsthand, spending time with your team, watching your processes in action, and identifying the gaps between where you are and where you want to be. We dig deep into operations, sales execution, team performance, and efficiency—seeing what’s really happening, not just what’s reported. This hands-on approach uncovers the hidden friction points, untapped opportunities, and quick wins that will propel your business forward.
What You Get:
The Impact:
Post-visit, expect your business to run smoother and more efficiently. Your team’s workload gets easier, more gets done with less friction, and your profits improve. Onsite coaching is the catalyst that turns good intentions into tangible results—fast.
Hear directly from business owners who partnered with Blue Collar to grow stronger, leaner, more profitable businesses. These case studies dive into the turning points, the challenges, and the big wins that came from getting the right coaching at the right time.
The Blue Collar Business System™ helps owners and managers tighten operations, increase profits, and build long term growth—without burning out. You’ll gain proven tools for leading with confidence, managing finances, and building a team that drives results.
The Blue Collar Selling System® trains your frontline team—CSRs, techs, and sales reps—to communicate clearly, close more calls, and deliver consistently excellent service. When your team’s confident, your customers notice and revenue grows.
Becoming a Blue Collar Success Group® member means more than training—it’s having a partner in growth. Get exclusive resources, discounts, group coaching calls, and a community of contractors like you—all designed to maximize results and keep your business moving forward.
Coaching and Training Manager
Lead Business Coach, Trainer
Lead Trainer, Business Coach
Business Coach, Trainer
Business Coach
Business Coach
Business Coach, Trainer
Can’t find what you’re looking for? No problem. Reach out to the Blue Collar team and we’ll point you in the right direction—or help you build the solution from scratch.
Jeremy is masterful at creating systems that produce immediate results and was one of the creators of what’s known as “call-by-call” management. He found his passion for helping businesses – managers to everyone in between – achieve personal and professional growth after speaking at a Blue Collar Success Group event in 2018.
Jeremy forged an in-home services career in 2003 and, in two years, became one of the youngest top-producing high-ticket salespeople in the country. He’s held nearly every high-level role, including sales manager to general manager, in an in-home services company. Jeremy has been instrumental for the growth of franchises and start-up business, in addition to adding millions in revenue to existing privately held companies.
Callen Kusmik was “born in the trades” being consumed in his family’s HVAC and Plumbing business for much of his life. For the last 10 years, he’s operated the business as Business Operations and General Manager. His industry experience and training span all aspects of the trades, including service, installation, dispatch, sales, marketing, and management.
With a degree in Business Management from Colorado State University coupled with his experience in the trades, Callen discovered a passion for effective business strategy and is now eager to serve home service businesses. His unique ability leverages different skills and experiences to help other businesses achieve their goals. Callen’s dedication to personal and professional growth resulted in many industry specific certifications and licenses as well as his Kaizen Leader certification and is currently working toward Black Belt Lean Six Sigma and PMP education. Callen has also received the following certifications: Service Titan® Certified Provider, Service Titan® Certified Inventory Provider, and The Bob Pike Group™ Certified Trainer.
Born and raised in Colorado, Callen and his wife Savannah love spending time with their two German Shepherds.
James is an accomplished business operator with over 24 years of experience in the home services industry. With a passion for coaching and developing others, James has been successful in growing multiple businesses over the course of his impressive career.
James’s wealth of experience in the trades includes overseeing HVAC, plumbing, and electrical operations in the capacity of operations manager, general manager, and business owner. He has achieved many professional goals, such as starting a new HVAC division from scratch in under two years and working his way up to General Manager of a sizable $20M three-trade company. NATE certified in AC as well as gas heat, James also holds a National Master Mechanical certification through the ICC.
His ability to lead, coach, and develop others, however, is perhaps James’s greatest talent. A natural, engaging leader, James has extensive experience in training in both individual and group settings, and is most proud of his ability to develop leadership skills and structure within an organization. He has a proven gift for putting the right people in the right positions to win
When not working hard to bring out the best in others, James and his wife enjoy traveling and visiting with their grandson and three grown children. As Colorado residents, the Casterlines take full advantage of their beautiful surroundings to go camping and off-roading in their Jeep.
Richie got his foot in the door in the HVAC world in 2010. Beginning his career on the financial and office management side of the trade, he worked his way up in operational management to General Manager. In his time as an operator, he has gained experience training across all departments within a business, from call takers, to comfort advisors, to service technicians. Richie has a deep rooted passion for developing and implementing new processes and has successfully created SOP’s where none existed before. This all led to record breaking increases in revenue and the highest gross margin within his network nationally.
Audrey Griffin began her career in the trades as a Project Coordinator for a plumbing and heating company, quickly transitioning into the position of Director of Office Operations. In her new role, Audrey implemented processes to streamline call handling, improve objection management, and enhance performance tracking. Her leadership led to an impressive booking rate of over 80%, and she developed comprehensive playbooks and SOPs to bring structure to office operations.
As VP of Operations from 2020 to 2022, Audrey played a critical role in modernizing the company’s financial and technological infrastructure. She spearheaded the transition to accrual accounting, integrated new financial software, and led the adoption of MDM platforms and improved credit card processing systems. By 2022, she stepped into the role of General Manager, overseeing the company’s most successful year to date. She also led the launch of an electrical division, implemented Service Titan’s inventory management system, and ensured the company had its cleanest and most accurate financials in history.
Audrey’s passion for helping others in the trades is what brought her to pursue the role of business coach. Known for her ability to identify challenges, solve problems, and implement effective processes, Audrey’s experience and ability to connect with those she’s coaching continues to make a lasting impact.
When she’s not helping businesses overcome challenges and achieve their goals, Audrey, her husband, and their two daughters (the Griffin Girls) are always up for an adventure, making the most of the Colorado outdoors.
Craig now serves the trades as Business Coach at The Blue Collar Success Group®, where he shares decades of wisdom with owners and teams across the country. Known for his impactful coaching style, Craig excels at helping companies refine their systems, grow their leadership bench, and align operations with long-term business goals. His specialties include P&L management, budgeting, employee development, and facilitating transformative workshops that deliver lasting results.
Prior to joining The Blue Collar Success Group®, Craig held key leadership and coaching roles at Nexstar Network, Authority Brands, and other service companies. Along the way, he’s earned recognition as a Certified Franchise Executive (CFE), completed formal training through Georgetown University, and collected a long list of certifications—from OSHA and AutoCAD to sales, negotiation, and home inspection.
Rooted in service and driven by impact, Craig has also contributed his time as a youth sports coach and community fundraiser. He’s based in Indianapolis, Indiana, where he’s built a life with his wife of 36 years, Kim (fun fact: they met at a local plumbing/HVAC/ electrical supplier!). Together they raised twin daughters and a son, all now grown and married. When not coaching clients or leading workshops, you’ll find Craig at the golf course, a sporting event, or relaxing with his family on a sun-soaked beach.
His deep expertise is grounded in extensive training with organizations such as Nexstar Network, Service Nation Alliance, Business Development Resources, Anthony Robbins Corporation, the Bob Pike Group, and Airtime 500. Backed by an MBA from Texas A&M, Stephen blends real-world experience with strategic business acumen to drive measurable results for his clients.
Stephen proudly joins The Blue Collar Success Group® as a Business Coach & Trainer. Known for his energetic and relatable teaching style, he excels at engaging audiences with humor, sharp insight, and a highly interactive approach. His natural ability to identify pain points and guide teams toward sustainable solutions has made him a trusted partner to companies across the industry.
A proud Dallas native, Stephen enjoys life’s adventures with his wife and their three incredible kids—two sons and a daughter. Whether exploring new destinations or relaxing with a great book, family time is where he recharges and stays inspired.
Your central hub for everything you need to grow your business and your team. Inside the Vault, you’ll find:
Easily manage your Blue Collar Success Group® membership in one place. From your account, you can:
To receive your member discount on trainings and Acceleration Days® Workshop, log in here!
Our Iron-Clad Commitment for Classes from The Blue Collar Selling System® or Blue Collar Business System™ Participants
At The Blue Collar Success Group®, we stand behind the quality and effectiveness of our training with these unbeatable guarantees:
These guarantees are honored when participants actively engage in our training and implement the taught strategies and systems within The Blue Collar Selling System® and Blue Collar Business System™. Must be able to supply KPIs before and after to validate metrics from your CRM.
The Blue Collar Commitment™ reflects our absolute confidence in the transformative power of our training programs. When home service professionals fully engage with our proven systems, remarkable results aren’t just possible, they’re guaranteed.