Free book from Kenny Chapman, founder of The Blue Collar Success Group

Keep More of the Money You Earn, Keep the Crew You Trained, and Stop Dreading Monday.

Blue Collar Success Laws™ is the book Kenny Chapman wrote after taking his own plumbing and HVAC shop from $1,000 a month to a multi-million dollar business, and building nine million-dollar companies since. Seven laws. Yours free today. You cover the $7.95 shipping.

As endorsed byGino Wickman, TractionTommy Mello, A1 Garage DoorMatt Michel, Service NationAl Levi, 7-Power Contractor
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A quick word from Kenny
Why he wrote Blue Collar Success Laws™, and who it's really for. Give him two minutes before you claim your copy.
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Blue Collar Success Laws book, three copies
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Here's what you get

  • The Blue Collar Success Laws™ book, shipped to your door
  • All 7 laws Kenny used to build nine million-dollar companies
  • The limiting beliefs, the "silver lining advantage," and a Monday-morning game plan
Our guaranteeDon't love it? Tell Kenny and he refunds your shipping too.
"If you are a blue-collar entrepreneur, this book is a must-read!"Gino Wickman, author of Traction
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You know the feeling. It's nine at night, the trucks are back, the crew's gone home, and you're at the kitchen table running numbers that don't add up. You did more revenue than last year and somehow there's less in the bank. Your best tech just gave notice. And the business you started so you'd have more freedom now owns every hour you've got.

Kenny Chapman sat at that same table. In 1994 he was a plumber pulling $1,000 a month, working himself into the ground and getting nowhere. What changed his business wasn't a new marketing trick or a bigger truck. It was seven laws he learned the hard way, wrote down, and used to build a company worth millions, and then nine more.

He put all seven in this book. He's giving it away because he remembers the kitchen table.

What's inside

The 7 Blue Collar Success Laws

Blue Collar Success Laws book, three copies
Law #1: Authentic Abundance.

Kill the scarcity thinking that keeps you underpricing, overworking, and saying yes to jobs you should walk from.

Law #2: Relationships Before Results.

Why the owners who win long term build people first and let the numbers follow.

Law #3: Problems Hold Solutions.

How to read every breakdown, callback, and bad day as the exact information your business needs to grow.

Law #4: Purpose-Guided Responsibilities.

Lead in a way your crew will follow when you're not on the jobsite.

Law #5: Candid Communication.

The straight-talk habit that ends the resentment, the guessing, and half the turnover in a service shop.

Law #6: Aligned Accountability.

Build a team that holds itself accountable, so you stop being the only one who cares.

Law #7: Essential Self-Care.

The one most owners skip, and the reason so many burn out right when the business finally works.

Plus the limiting beliefs that cap most shops, the "silver lining advantage," and how to put all seven laws to work Monday morning.

Who it's for

Written at your kitchen table.

You own a home-service business, HVAC, plumbing, electrical, or the trades next door, and you're past the startup scramble but stuck under your own ceiling. Thin margins. Turnover you can't afford. More hours than the business gives back. If that's you, this book was written at your kitchen table.

"What's the catch?"
No catch.

Three honest reasons Kenny gives the book away:

  1. He believes these tools shouldn't be locked behind a high-ticket program. Trade owners deserve them.
  2. He's seen the seven laws turn shops around, and he wants them in as many hands as he can reach.
  3. The industry gave him a life. This is how he gives back to it.

You pay $7.95 so he can ship it to your door. That's it. No subscription. No hidden rebill. No surprise.

What they're saying

Owners and leaders in the trades read it, then bought it for their teams.

"If you are a blue-collar entrepreneur, this book is a must-read!"

Gino Wickman
author of Traction and Entrepreneurial Leap

"The book is easy to read and contains such great information."

Tommy Mello
A1 Garage Door Service

"If you're a business owner or leader, read this book."

Matt Michel
Service Nation Inc.

"This book is an absolute must for you!"

Al Levi
The 7-Power Contractor

"The book helped me see a clear path to being free."

Keith Jackson
Jackson Plumbing

"I am going to purchase the book for all the leaders in the organization."

Alan O'Neill
Abacus Plumbing

Michael Brewer (Ben Franklin Plumbing AZ), Janeen Norquist (Just in Time Heating & AC), and Mike Nicolai (Triton Air) are on the book too.

The guarantee

Read it. If you don't love it, tell Kenny, and he refunds your shipping too. You risk nothing but the two minutes it takes to claim your copy.

Kenny Chapman, founder of The Blue Collar Success Group
About the author

Kenny Chapman

Founder and CEO of The Blue Collar Success Group. He started as a plumber making $1,000 a month in 1994 and built it into a multi-million dollar service business, then founded nine more million-dollar companies. Today he trains technicians and owners across HVAC, plumbing, and electrical on retention, leadership, and running a shop that doesn't run you.

Seven laws. Yours free. Claim your copy.

YES! RESERVE MY FREE COPY.I'll cover the $7.95 shipping & handling
Free book. $7.95 shipping. Refund-the-shipping guarantee. No subscription.

© The Blue Collar Success Group · Blue Collar Success Laws™ by Kenny Chapman

The Blue Collar Commitment

Our Iron-Clad Commitment for Classes from The Blue Collar Selling System® or Blue Collar Business System Participants

At The Blue Collar Success Group®, we stand behind the quality and effectiveness of our training with these unbeatable guarantees:

  1. Performance Transformation Guarantee: Participants will see measurable improvements in their key performance metrics within 90 days of implementing the training. Techs and salespeople will see an increase in close rates and average tickets; CSRs will see an increase in booking rate—or we’ll provide additional coaching at no cost.
  2. Return on Investment Guarantee: The measurable business improvements from applying our training will deliver a return of at least 3X your investment within the first year.

These guarantees are honored when participants actively engage in our training and implement the taught strategies and systems within The Blue Collar Selling System® and Blue Collar Business System™. Must be able to supply KPIs before and after to validate metrics from your CRM.

The Blue Collar Commitment™ reflects our absolute confidence in the transformative power of our training programs. When home service professionals fully engage with our proven systems, remarkable results aren’t just possible, they’re guaranteed.