Maximize Your Sales and Marketing in 2016

Here we are, already in mid-December, getting ready to close out 2015. In addition to all the holiday preparations and celebrations, many of our Plumbing, Heating and Air Conditioning business clients are also focused on how to make 2016 their best year ever. With this in mind, we wanted to share some strategies to maximize your sales and marketing in 2016, since these two areas form the foundation of your business:

Become more educated than you ever have been. Ensuring that you are up on the latest and greatest sales and marketing tactics will give you a very real competitive edge. Understanding what is working and what isn’t (in our industry, specifically) will help massively cut your learning curve and avoid wasting money on trying a bunch of “stuff.”

Build a plan. What’s your strategy for growing a well-trained, effective team that sticks to your sales system? Do you have a precise marketing and promotional calendar laid out for 2016? Planning for success and developing specific goals is absolutely crucial to the advancement of your company.

Stick to that plan. Be sure to include ways to hold everyone involved accountable to their roles and benchmarks. Get everyone on the same page, working toward the same goals; this is how you build a strong team.

Design your sales and marketing strategies around the before, during, and after units. When you truly understand the relationship between all three units, you can really start to maximize the effectiveness and interconnectedness of your sales and marketing.

Place yourself around progressive like-minded people. This might not seem like a sales and marketing strategy, but it is. The great energy and information you will derive from fellow business owners and thought leaders is priceless. Sometimes you just need to get out of the daily operations, gain some perspective, and get some fresh ideas to gain some focused excitement around sales and marketing.

Since we know that these five things will have the greatest impact on your sales and marketing success in 2016, we have developed our SAMI (Sales and Marketing Intensive) event around these strategies. The goal is to make a huge impact on our industry and combine cutting-edge strategies with specific implementation tactics.

We’d love to see you at SAMI! If you aren’t already aware, here is an overview of the event:

What: The 2016 Sales and Marketing Intensive (aka SAMI)

When: February 11-12, 2016

Where: Tampa, Florida at The Tampa Marriott Waterside

How: For more details and to register for the event, visit the SAMI page on our website: :

Who: Some of the most progressive PHCE business owners will be in attendance, and some of the most influential sales and marketing leaders in our industry will be speaking:

-Kenny Chapman- Founder of the Blue Collar Success Group, 2014 Tom McCart award-winning Consultant of the Year, owner of Peterson PHC, Columnist for P&M Magazine, sales/marketing expert and energetic, inspirational speaker, author of “The Six Dimensions of C.H.A.N.G.E.”

-Ellen Rohr- Prominent authority on helping people start, fix, and grow profitable businesses, president of Zoom Drain and Sewer, columnist for The Huffington Post and PHC News, author of four books including “How Much Should I Charge?” and “Where Did the Money Go?”

-Josh Nelson- Highly sought-after internet marketing and SEO expert, owner of Plumbing & HVAC SEO Internet Marketing, Author of "How To Triple Your Sales by Getting your Internet Marketing Right for Plumbing & HVAC Contractors.”

-Brian Kaskavalciyan- Renowned marketing strategist and consultant specializing in relationship marketing, Founder of G|Four Strategic Marketing and Profit Solutions, author of “How to Double Your Profits in Six Months or Less.”

We can’t wait to help you make 2016 your best year yet!


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