Why or Why Not?

Today I want to challenge you to answer a question I posed to our Mastermind Coaching Group earlier this week. Why do you do what you do? If you had to choose again tomorrow, would you make the same choice for a career and path or would you choose differently? And of course either way, why or why not?

We’ve all heard, “Do what you love and the money will follow.” This is a very controversial statement. It’s been said that if the late great Steve Jobs would have followed his passion, he would have become a Zen teacher and Apple never would have been born. Is that true? I don’t know. Is it good or bad? I don’t know. The world would be a different place, but it would still be a great place. Did he make the right decision? Only you can answer that question for yourself regarding Steve, as well as yourself and your choices.

We all know how tragic the loss of Steve Jobs was at such a young age. We all have a limited number of days on this planet, and we don’t even know the answer to how many we actually have. So, do you “love” what you do? Do you need to love what you do? Why? Why not? I think you’ve got to have a lot of passion for what you do as a career path and usually we become passionate about things we’re pretty good at. Point being, want more passion? Want to love what you do? GET GOOD AT IT!

What if you woke up tomorrow with complete amnesia regarding your current career? As soon as you arise for the day, you don’t know your work identity. In fact, you don’t even know your position or the industry you work in. What would you do? Would you choose your current path again?

What would you decide to do what you do for a living? Would you choose to be in leadership again? Would it be this career you’ve chosen? Yes, you’ve chosen this current reality through a series of choices both good and bad… but really, it’s all good in the big picture.

The answer you come up with begs the question of why or wouldn’t you choose that? If this is what you’d choose to do again, why? If not, and you would choose something else, why?
As leaders, we make this choice every single day; it’s usually an unconscious decision that we never even think about due to routine, habit and conditioning. What about the roles within your position? Personally, I don’t love all the aspects of running a service company, but I really enjoy (and I’m better at) other aspects of the business, which is where I choose to focus my time and energy.

There’s a good chance that you’re not in a place where you desire a complete career change, and don’t need, or even want one. That being said, I think we can all gain more clarity about what our unique advantages are that we bring to the table, and create companies that allow us to be in a place to win based on our strengths. Too many leaders focus on improving weaknesses instead of focusing on their unique strengths; creating companies that allow them, as well as their team, to spend the bulk of their time doing what they like, are most passionate about and where they are most effective.

If you spend all of your time improving weaknesses, when you look back at your life and business, you’ll have a result of a host of improved weaknesses. Improve your focus and everything improves.

Get conscious, get clarity, get focus, and get better results. Why not?

My very best,


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