Clients seek us out for freedom. Freedom from things they no longer want to do in their business and freedom to do what they want in business.
Our brand Blue Collar is often imitated, but never duplicated, because of our approach in training and coaching.
We are not a one size fits all “best practices” group. We coach businesses based on their unique market and their unique business.
Regardless of your size, budget or goals, we want to help you build a home service business that will run itself and not you!
The Blue Collar Success Group offers live and online training & events designed to instill confidence and competence for you and your entire team.
You’ll also discover a toolbox loaded with templates and tools. Whether you are looking or systems/processes, marketing, pricing, recruiting resources or Instant Meeting Makers, you’ll find it in our ever-growing toolbox resource.
Not to mention fully customizable coaching groups designed to fit any size business. We don’t believe in one-size fits all approach. We’ll help you design a program that will work for you and your team’s needs.
Our team of business coaches, marketing experts, entrepreneurs, leaders and innovators help you network with people who have the same mindset and understanding, so you’re never the smartest person in the room.
And, between our members, partners and Blue Collar Success Group team, you’ll never be left alone. Above all else, we guarantee you’ll be so excited about everything we offer – and rediscover the fun and passion you once had for your business.
Our clients and members are progressive in-home service contractors who understand life and business are better when they aren’t navigating it alone. The blue-collar people we serve…
We’ve positively impacted thousands of clients across the in-home services sector because our organization was built to provide financial freedom for businesses and a worry-free life for your family.
Our award-winning coaches and trainers personally saw that success within their in-home service companies, and are committed to sharing their expertise within a niche industry they know best.
Explore why The Blue Collar Success Group truly is your business’ answer to offering world-class customer service and all-encompassing growth that influences owners to office staff!
Kenny Chapman founded The Blue Collar Success Group with the focus of providing guidance that the in-home industry severely lacked – consistent ethical technician training and retention, on-site consulting, personalized marketing and business strategies to boost the bottom line for owners and entrepreneurs.
He noticed a need after hearing complaints from his industry peers and experiencing that frustration on his own, back in 1994 when he bought a plumbing company in Colorado and only took in $1,000 a month in revenue.
Kenny, now an award-winning industry trainer who later built that business into a multi-million dollar company, used his expertise to fill a void with the ever-changing Blue Collar Success Group designed for electricians, plumbers and HVAC services.
The team provides:
The Blue Collar Success Group and its premier, industry-proven programs have been featured in USA TODAY, Contracting Business, Plumbing & Mechanical, and on Fox News, NBC and ABC News.
Founder and Strategic Advisor
Technology Manager
Training and Event Specialist
Vendor Partner Manager
Marketing Manager
Content Marketing Specialist
Chris joined The Blue Collar Success Group in early 2018 as a success coach, and has since offered extensive knowledge about every facet of the in-home services – pricing, planning, budgeting marketing, recruiting, training, and showing clients how they can transform their businesses into revenue generators. His journey through the industry began at age 16 as an apprentice electrician and, after just eight months, was promoted to lead technician. It was the tipping point for what would be his vast resume as a successful owner, supervisor and business coach.
Chris in 2005 joined a residential electrical company in Atlanta, and was quickly promoted to a supervisor responsible for 18 trucks and producing more than $4 million in revenue. He moved to Sarasota, Fla. in 2008 and served as a business coach for a large electrical company helping franchisees achieve success, like the “Million Dollar Award” he won in Georgia for producing $1.4 million in revenue. Chris, from 2010 to 2012, coached various plumbing, electrical and HVAC businesses for the franchisor and eventually oversaw the coaching team for more than 90 locations nationwide.
He then shifted to owning an electrical business, growing the company in a four-year span from 10 trucks to 60, five locations and generating $18 million. Chris ultimately sold his shares of the company to join The Blue Collar Success Group.
Chelsea brings innovative strategies to The Blue Collar Success Group through her experience in event coordination, classroom and online training. She also helped create a sponsorship program partnering with technical colleges across the country to bring qualified specialists into trades.
Chelsea brings more than a decade of experience in training and development for in-home service companies across North America. She has past expertise as a call center supervisor for American Home Shield, corporate relocation specialist for residential moves with United Van Lines and spent the last eight years with the training and development arm of Direct Energy. Chelsea, while working with business owners and front-line employees across North America, helped grow Direct Energy’s training for franchisors in plumbing, electrical and HVAC.
Jeremy is masterful at creating systems that produce immediate results and was one of the creators of what’s known as “call-by-call” management. He found his passion for helping businesses – managers to everyone in between – achieve personal and professional growth after speaking at a Blue Collar Success Group event in 2018.
Jeremy forged an in-home services career in 2003 and, in two years, became one of the youngest top-producing high-ticket salespeople in the country. He’s held nearly every high-level role, including sales manager to general manager, in an in-home services company. Jeremy has been instrumental for the growth of franchises and start-up business, in addition to adding millions in revenue to existing privately held companies.
Beginning his career in the electrical services, Jesse’s impressive skills got him fast-tracked from the field into management, where he successfully grew his team. The department as a whole doubled its goal for average tickets and had the highest customer satisfaction rating out of all three trades within the company. Once he was again promoted to department manager, Jesse discovered a passion for training, helping his techs hone skills to become excellent customer service representatives. This ultimately led him to the Blue Collar team in search of providing the best solutions for tech earnings, business growth, and customer satisfaction.
Jesse’s passion for elevating the sales and customer satisfaction experience helped him earn a Gold Club membership for top earners in the field. He also served as Safety Advisor with extremely high career closing percentages and is currently cross-training for HVAC, working towards becoming an ambassador for all trades.
With a strong, solution-based approach to the client experience, Jesse is committed to ensuring that every class exceeds expectations.
Jamie has an impressive 26 years of experience in the trades, beginning in residential construction and transitioning to sales, service, repair, and field supervisor. During the recession, he embraced the challenging role of service manager for a company on the verge of closing its doors. By implementing SOPs and introducing CRM software, Jamie was able to change the culture and turn the situation around. That same company eventually sold for $14 million. A licensed plumber, Jamie then took a management position with a new plumbing company, helping it grow from $600K gross sales to $4.3 million, eventually adding HVAC and mechanical to its list of services.
Despite succeeding in various roles, Jamie’s passion has always been for coaching and teaching those in the home services industry. When not helping to change lives, Jamie loves spending time with family and friends on the lake.
Jacob joined the home services industry in 2011, amassing a variety of experience in the HVAC field. With a Master Mechanical A License under his belt, Jacob continued to succeed in various roles, including Service Manager, Senior Technician, Technical Trainer, and System Administrator.
Jacob’s approach throughout his career has been to build trust through communication and respect. Known for his excellent strategic and troubleshooting skills, Jacob has followed his passion for supporting others in the trades by pursuing a career in coaching.
Outside of his professional life, Jacob enjoys spending time with his wife (and high school sweetheart) and their four children. The family enjoys fishing and trips to the beach.
Richie got his foot in the door in the HVAC world in 2010. Beginning his career on the financial and office management side of the trade, he worked his way up in operational management to General Manager. In his time as an operator, he has gained experience training across all departments within a business, from call takers, to comfort advisors, to service technicians. Richie has a deep rooted passion for developing and implementing new processes and has successfully created SOP’s where none existed before. This all led to record breaking increases in revenue and the highest gross margin within his network nationally.
As the program development director, Ashley uses her vast knowledge of consumer behavior, technology and business to streamline the design content of The Blue Collar Success Group’s internal and external systems. Her goals include curating live event and video recordings, increasing online marketing and expanding the user-friendliness of client products.
Ashley’s past academic success makes her an asset for implementing programs for our members. She earned a bachelor’s degree in psychology, before pursuing two master’s degrees in industrial/organizational psychology and business administration.
John brings a wealth of experience in operations and leadership to his role as Training and Event Specialist. Quickly rising through the ranks in the hospitality industry, John’s success as General Manager for the prominent hotel chain earned him a Marriott Silver Award for Guest Satisfaction two years in a row. Not surprising, as John successfully managed all group sales, oversaw customer service, and helped increase room revenue by a staggering 30%. Known for his strong work ethic and creative problem-solving skills, John looks forward to ensuring that Blue Collar Members have exceptional event experiences.
Based out of Florida, John and his wife enjoy attending Tampa Bay Rays games, visiting Orlando’s theme parks, and relaxing at the beach.
As an English major, Laurie graduated with the desire to pursue her first passion; writing. Eventually, she added graphic design to her wheelhouse, landing her the role of Creative Director for a national flooring company. Before joining The Blue Collar Success Group team, Laurie utilized her writing and design skills across several industries and media platforms, including magazine columnist, blogger, UI & UX designer, and Editor.
As Marketing Specialist, Laurie’s superpower is in problem-solving, messaging, and brand strategy. Her strong desire to continue learning and growing has led her to pursue education in digital mediums such as database and website development.
Though Laurie lives in Sarasota, she and her husband are always on the lookout for hiking destinations to “road trip” to (bonus if they can bring their rescue)!
Kim’s past professional and academic accomplishments make her an asset as Strategist to Blue Collar’s social media presence. Though already possessing a Bachelor of Fine Arts degree, Kim’s love of learning has her pursuing a master’s degree, with a focus on social media.
Since 2014, Kim has excelled in a variety of fields, including marketing, customer service, and office management, all of which have added to her extensive skill set. She is dedicated to producing educational and entertaining social media content for the Blue Collar membership community. Kim’s unique ability to be a creative and strategic thinker while also being detail-oriented will vastly contribute to The Blue Collar Success Group’s presence across all social media platforms.
Kim lives in Sarasota and is always exploring new outdoor restaurants to take her rescue cat to.
Marla Moran joins The Blue Collar Success Group team with a wealth of experience as an entrepreneur and home services expert.
Marla’s passion for the industry has enabled her to help thousands of professionals start, grow, and exit their businesses successfully. She excels at assisting HVAC, plumbing, and electrical contractors with world-class programs & training. In addition to her expertise, Marla is a self-motivated leader with strong relationship building skills. Her impressive interpersonal and communication skills have helped her create and implement effective training curriculum and reporting methodologies.
A GE Performance Hall of Fame and DE Winners Circle award winner, Marla looks forward to helping Blue Collar members accelerate their growth, gain freedom, and build their empire!
