Clients seek us out for freedom. Freedom from things they no longer want to do in their business and freedom to do what they want in business.
Our brand Blue Collar is often imitated, but never duplicated, because of our approach in training and coaching.
We are not a one size fits all “best practices” group. We coach businesses based on their unique market and their unique business.
Regardless of your size, budget or goals, we want to help you build a home service business that will run itself and not you!
The Blue Collar Success Group offers live and online training & events designed to instill confidence and competence for you and your entire team.
You’ll also discover a toolbox loaded with templates and tools. Whether you are looking or systems/processes, marketing, pricing, recruiting resources or Instant Meeting Makers, you’ll find it in our ever-growing toolbox resource.
Not to mention fully customizable coaching groups designed to fit any size business. We don’t believe in one-size fits all approach. We’ll help you design a program that will work for you and your team’s needs.
Our team of business coaches, marketing experts, entrepreneurs, leaders and innovators help you network with people who have the same mindset and understanding, so you’re never the smartest person in the room.
And, between our members, partners and Blue Collar Success Group team, you’ll never be left alone. Above all else, we guarantee you’ll be so excited about everything we offer – and rediscover the fun and passion you once had for your business.
Our clients and members are progressive in-home service contractors who understand life and business are better when they aren’t navigating it alone. The blue-collar people we serve…
We’ve positively impacted thousands of clients across the in-home services sector because our organization was built to provide financial freedom for businesses and a worry-free life for your family.
Our award-winning coaches and trainers personally saw that success within their in-home service companies, and are committed to sharing their expertise within a niche industry they know best.
Explore why The Blue Collar Success Group truly is your business’ answer to offering world-class customer service and all-encompassing growth that influences owners to office staff!
Kenny Chapman founded The Blue Collar Success Group with the focus of providing guidance that the in-home industry severely lacked – consistent ethical technician training and retention, on-site consulting, personalized marketing and business strategies to boost the bottom line for owners and entrepreneurs.
He noticed a need after hearing complaints from his industry peers and experiencing that frustration on his own, back in 1994 when he bought a plumbing company in Colorado and only took in $1,000 a month in revenue.
Kenny, now an award-winning industry trainer who later built that business into a multi-million dollar company, used his expertise to fill a void with the ever-changing Blue Collar Success Group designed for electricians, plumbers and HVAC services.
The team provides:
The Blue Collar Success Group and its premier, industry-proven programs have been featured in USA TODAY, Contracting Business, Plumbing & Mechanical, and on Fox News, NBC and ABC News.
Chris joined The Blue Collar Success Group in early 2018 as a success coach, and has since offered extensive knowledge about every facet of the in-home services – pricing, planning, budgeting marketing, recruiting, training, and showing clients how they can transform their businesses into revenue generators. His journey through the industry began at age 16 as an apprentice electrician and, after just eight months, was promoted to lead technician. It was the tipping point for what would be his vast resume as a successful owner, supervisor and business coach.
Chris in 2005 joined a residential electrical company in Atlanta, and was quickly promoted to a supervisor responsible for 18 trucks and producing more than $4 million in revenue. He moved to Sarasota, Fla. in 2008 and served as a business coach for a large electrical company helping franchisees achieve success, like the “Million Dollar Award” he won in Georgia for producing $1.4 million in revenue. Chris, from 2010 to 2012, coached various plumbing, electrical and HVAC businesses for the franchisor and eventually oversaw the coaching team for more than 90 locations nationwide.
He then shifted to owning an electrical business, growing the company in a four-year span from 10 trucks to 60, five locations and generating $18 million. Chris ultimately sold his shares of the company to join The Blue Collar Success Group.
Jim realizes how complicated leadership can be and loves to help people find their own path to success. His well-known business career includes an array of leadership roles, and he knows how to make a company excel from the ground up.
Jim’s extensive resume dates back to 2001 as a general manager for an HVAC company in New Jersey, where he oversaw the development of company goals, targets, strategic plans and business development. He’s since remained in various leadership roles including general manager, sales and marketing manager, trainer, division manager and eventually president for several businesses in the HVAC and mechanical service industry. Jim, using his three decades of experience, has developed systems for sustained revenue and profit among businesses in the industry.
Jeremy is masterful at creating systems that produce immediate results and was one of the creators of what’s known as “call-by-call” management. He found his passion for helping businesses – managers to everyone in between – achieve personal and professional growth after speaking at a Blue Collar Success Group event in 2018.
Jeremy forged an in-home services career in 2003 and, in two years, became one of the youngest top-producing high-ticket salespeople in the country. He’s held nearly every high-level role, including sales manager to general manager, in an in-home services company. Jeremy has been instrumental for the growth of franchises and start-up business, in addition to adding millions in revenue to existing privately held companies.
Christy’s passion for understanding consumer behavior and people’s relation to company brands. That’s helped promote both The Blue Collar Success Group and its clients in the in-home services industry. Christy, who earned a Bachelor of Arts in Organizational Psychology, has extensive experience designing marketing campaigns for an array of diverse industries – including in-home service companies – and was previously responsible for international advertising accounts.
Christy’s knowledge ranges from creating a cohesive brand strategy and procuring media to writing impactful advertisements. She also has sales management and human resources experience in addition to formal art training. Christy assists with planning and facilitating for The Blue Collar Success Group as well.
As the program development director, Ashley uses her vast knowledge of consumer behavior, technology and business to streamline the design content of The Blue Collar Success Group’s internal and external systems. Her goals include curating live event and video recordings, increasing online marketing and expanding the user-friendliness of client products.
Ashley’s past academic success makes her an asset for implementing programs for our members. She earned a bachelor’s degree in psychology, before pursuing two master’s degrees in industrial/organizational psychology and business administration.
Chelsea brings innovative strategies to The Blue Collar Success Group through her experience in event coordination, classroom and online training. She also helped create a sponsorship program partnering with technical colleges across the country to bring qualified specialists into trades.
Chelsea brings more than a decade of experience in training and development for in-home service companies across North America. She has past expertise as a call center supervisor for American Home Shield, corporate relocation specialist for residential moves with United Van Lines and spent the last eight years with the training and development arm of Direct Energy. Chelsea, while working with business owners and front-line employees across North America, helped grow Direct Energy’s training for franchisors in plumbing, electrical and HVAC.
Todd found joy in helping people find their potential and applied those concepts of customer retention and practical coaching to the in-home service industry by joining The Blue Collar Success Group. He shares daily his experience in building teams and developing systems for consumer relations and looks forward to working with people to build a strong company brand.
Todd began his career in 1990 serving as an ammunitions technician in the U.S. Marine Corps. He transitioned to civilian life in 1994 and worked in the service industry, holding jobs like an installer, sales consultant, field supervisor, sales manager, product manager, director of training and in 2010 became a business owner. Todd later transitioned to larger companies and, as both a sales and project manager, used his interpersonal skills and effective methods to increase sales 203% in his division and spark 322% growth with a new HVAC partner business in 16 months.
Denise is a recognized expert within the in-home service industry. She also served as a Six Sigma Black, which is associated with techniques and tools for process improvement, for the first in-home service company to ever implement that methodology. Her first project yielded a $12 million return in incremental revenue.
Denise began her career in the call center of her father’s HVAC business, where she rose to become the owner and general manager. The business, through her leadership, was sold and she stayed on as regional sales manager for what became one of the largest home service companies in North America. Denise was responsible for more than $55 million in revenue and was immersed in every aspect of the sales process – marketing, booking and running leads to the step-by-step processes of installation.
Larry recognizes the power of positive culture as a vital piece to growing companies to reach a respectable size and revenue. He’s developed exceptional leadership skills by honing more than 30 years of experience working for and owning several small companies throughout his career. Larry’s knowledge and skills, molded by holding countless positions across the service industry, led him to mentor hundreds of companies as the Director of Implementation for a business coaching organization.
Larry has been a blue collar industry leader since 1987, beginning an 18-year career with ARS Service Express after serving in the U.S. Air Force. In 2004, while overseeing 35 employees, he increased the company’s revenue to $5.9 million and, among numerous awards, generated the highest profit percentage in the HVAC division. Larry joined various companies as a general manager, president, owner and vice president of operations – even leading a 180-member team across two states to success.
Natalie proved to be a highly-sought resource by leaders across several industries for her knowledge of how to effectively build teams. Now she utilizes her experience, helping clients’ companies grow through teaching how to make the most of their employees, with The Blue Collar Success Group.
Natalie, since 2009, has excelled working with human resources, managing teams and developing effective hiring processes for finding and training the ideal candidates for businesses. She’s previously served as a human resources and executive assistant, I.T. manager, campaign coordinator, executive recruitment coordinator, accounting manager and human capital coordinator. Natalie, who earned a degree in business administration from the University of Southern Maine, has also spent more than a decade rising and developing her skills in customer service, project management and business coordination.
Linda Stanfield brings extensive experience from the in-home service industry in marketing, operations, and general management to The Blue Collar Success Group team. She has experience in budgeting, planning, designing, and executing marketing campaigns for branding, public relations, and sales in a variety of types of media. Linda has knowledge ranging from how to create a cohesive brand strategy to social media, knowing how buyers purchase to build a great company. She has held positions where she has been responsible for advertising accounts, developing marketing strategies for long-term impact, and strong branding.
Possessing a B.A. in Business Management and 35 years of owning and growing a great 4.5 million dollar plumbing service company, she has a passion for continued learning, working with a team, and helping other businesses meet their goals.
With her background in marketing and business ownership, Linda is excited to be a part of The Blue Collar Success Group.