Clients seek us out for freedom. Freedom from things they no longer want to do in their business and freedom to do what they want in business.
Our brand Blue Collar is often imitated, but never duplicated, because of our approach in training and coaching.
We are not a one size fits all “best practices” group. We coach businesses based on their unique market and their unique business.
Regardless of your size, budget or goals, we want to help you build a home service business that will run itself and not you!
The Blue Collar Success Group offers live and online training & events designed to instill confidence and competence for you and your entire team.
You’ll also discover a toolbox loaded with templates and tools. Whether you are looking or systems/processes, marketing, pricing, recruiting resources or Instant Meeting Makers, you’ll find it in our ever-growing toolbox resource.
Not to mention fully customizable coaching groups designed to fit any size business. We don’t believe in one-size fits all approach. We’ll help you design a program that will work for you and your team’s needs.
Our team of business coaches, marketing experts, entrepreneurs, leaders and innovators help you network with people who have the same mindset and understanding, so you’re never the smartest person in the room.
And, between our members, partners and Blue Collar Success Group team, you’ll never be left alone. Above all else, we guarantee you’ll be so excited about everything we offer – and rediscover the fun and passion you once had for your business.
Our clients and members are progressive in-home service contractors who understand life and business are better when they aren’t navigating it alone. The blue-collar people we serve…
We’ve positively impacted thousands of clients across the in-home services sector because our organization was built to provide financial freedom for businesses and a worry-free life for your family.
Our award-winning coaches and trainers personally saw that success within their in-home service companies, and are committed to sharing their expertise within a niche industry they know best.
Explore why The Blue Collar Success Group truly is your business’ answer to offering world-class customer service and all-encompassing growth that influences owners to office staff!
Kenny Chapman founded The Blue Collar Success Group with the focus of providing guidance that the in-home industry severely lacked – consistent ethical technician training and retention, on-site consulting, personalized marketing and business strategies to boost the bottom line for owners and entrepreneurs.
He noticed a need after hearing complaints from his industry peers and experiencing that frustration on his own, back in 1994 when he bought a plumbing company in Colorado and only took in $1,000 a month in revenue.
Kenny, now an award-winning industry trainer who later built that business into a multi-million dollar company, used his expertise to fill a void with the ever-changing Blue Collar Success Group designed for electricians, plumbers and HVAC services.
The team provides:
The Blue Collar Success Group and its premier, industry-proven programs have been featured in USA TODAY, Contracting Business, Plumbing & Mechanical, and on Fox News, NBC and ABC News.
Chris joined The Blue Collar Success Group in early 2018 as a success coach, and has since offered extensive knowledge about every facet of the in-home services – pricing, planning, budgeting marketing, recruiting, training, and showing clients how they can transform their businesses into revenue generators. His journey through the industry began at age 16 as an apprentice electrician and, after just eight months, was promoted to lead technician. It was the tipping point for what would be his vast resume as a successful owner, supervisor and business coach.
Chris in 2005 joined a residential electrical company in Atlanta, and was quickly promoted to a supervisor responsible for 18 trucks and producing more than $4 million in revenue. He moved to Sarasota, Fla. in 2008 and served as a business coach for a large electrical company helping franchisees achieve success, like the “Million Dollar Award” he won in Georgia for producing $1.4 million in revenue. Chris, from 2010 to 2012, coached various plumbing, electrical and HVAC businesses for the franchisor and eventually oversaw the coaching team for more than 90 locations nationwide.
He then shifted to owning an electrical business, growing the company in a four-year span from 10 trucks to 60, five locations and generating $18 million. Chris ultimately sold his shares of the company to join The Blue Collar Success Group.
Chelsea brings innovative strategies to The Blue Collar Success Group through her experience in event coordination, classroom and online training. She also helped create a sponsorship program partnering with technical colleges across the country to bring qualified specialists into trades.
Chelsea brings more than a decade of experience in training and development for in-home service companies across North America. She has past expertise as a call center supervisor for American Home Shield, corporate relocation specialist for residential moves with United Van Lines and spent the last eight years with the training and development arm of Direct Energy. Chelsea, while working with business owners and front-line employees across North America, helped grow Direct Energy’s training for franchisors in plumbing, electrical and HVAC.
Jeremy is masterful at creating systems that produce immediate results and was one of the creators of what’s known as “call-by-call” management. He found his passion for helping businesses – managers to everyone in between – achieve personal and professional growth after speaking at a Blue Collar Success Group event in 2018.
Jeremy forged an in-home services career in 2003 and, in two years, became one of the youngest top-producing high-ticket salespeople in the country. He’s held nearly every high-level role, including sales manager to general manager, in an in-home services company. Jeremy has been instrumental for the growth of franchises and start-up business, in addition to adding millions in revenue to existing privately held companies.
Leslie is a unique individual that has thrived in making her mark in the Home Services industry. She’s accomplished this by embracing a diverse set of skills and continuously seeking mentorship to grow and achieve mastery of these through hands-on practice and development of businesses. Her journey began in 2013 as happenstance allowed her to step outside of corporate training and into the Home Service industry where she quickly realized her passion for the industry would be everlasting.
Leslie has thrived in building sales lead coordination and opening one of the largest call centers in South East, FL that operated a $64M region.She then stepped into roles of operations, within home sales, which eventually led her down the path of service, sales and general management. She embraced her skills in entrepreneurship of strategy and implementation while consulting in 2017 and awakened her desires of helping others to Be, Do and Have more.
As the program development director, Ashley uses her vast knowledge of consumer behavior, technology and business to streamline the design content of The Blue Collar Success Group’s internal and external systems. Her goals include curating live event and video recordings, increasing online marketing and expanding the user-friendliness of client products.
Ashley’s past academic success makes her an asset for implementing programs for our members. She earned a bachelor’s degree in psychology, before pursuing two master’s degrees in industrial/organizational psychology and business administration.
Natalie proved to be a highly-sought resource by leaders across several industries for her knowledge of how to effectively build teams. Now she utilizes her experience, helping clients’ companies grow through teaching how to make the most of their employees, with The Blue Collar Success Group.
Natalie, since 2009, has excelled working with human resources, managing teams and developing effective hiring processes for finding and training the ideal candidates for businesses. She’s previously served as a human resources and executive assistant, I.T. manager, campaign coordinator, executive recruitment coordinator, accounting manager and human capital coordinator. Natalie, who earned a degree in business administration from the University of Southern Maine, has also spent more than a decade rising and developing her skills in customer service, project management and business coordination.
As an English major, Laurie graduated with the desire to pursue her first passion; writing. Eventually, she added graphic design to her wheelhouse, landing her the role of Creative Director for a national flooring company. Before joining The Blue Collar Success Group team, Laurie utilized her writing and design skills across several industries and media platforms, including magazine columnist, blogger, UI & UX designer, and Editor.
As Marketing Specialist, Laurie’s superpower is in problem-solving, messaging, and brand strategy. Her strong desire to continue learning and growing has led her to pursue education in digital mediums such as database and website development.
Though Laurie lives in Sarasota, she and her husband are always on the lookout for hiking destinations to “road trip” to (bonus if they can bring their rescue)!
Kim’s past professional and academic accomplishments make her an asset as Strategist to Blue Collar’s social media presence. Though already possessing a Bachelor of Fine Arts degree, Kim’s love of learning has her pursuing a master’s degree, with a focus on social media.
Since 2014, Kim has excelled in a variety of fields, including marketing, customer service, and office management, all of which have added to her extensive skill set. She is dedicated to producing educational and entertaining social media content for the Blue Collar membership community. Kim’s unique ability to be a creative and strategic thinker while also being detail-oriented will vastly contribute to The Blue Collar Success Group’s presence across all social media platforms.
Kim lives in Sarasota and is always exploring new outdoor restaurants to take her rescue cat to.
Mike started his home services career at the age 19 for an HVAC company in South Florida. He credits the support and encouragement of his fellow tradesmen for his ascent to technician and eventually owner.
For 15 years, Mike put his energy into successfully building a highly-energetic, first-class home service company in Myrtle Beach SC. He then decided to follow his passion and give back to the industry he loves. This led him to sell his company and join The Blue Collar Success Group team.
Like all of our Blue Collar coaches, Mike not only possesses an intricate knowledge of the trades as a business, he also sees the importance of its human aspect. As someone whose career was forged by the power of coaching and peer support, his desire is to guide and assist others to be the greatest versions of themselves, both personally and professionally.
Mike lives in South Carolina with his wife and children. He loves to repurpose reclaimed items into functional art. He and his wife (also an artist) own a popular art boutique in their community.
Jerry is an accomplished professional with a distinguished career in the home services industry. In addition to his hands-on experience, Jerry earned degrees in Business Economics and a Master’s in Global Management.
Jerry first joined the trades at 16 as an apprentice HVAC maintenance technician and installer, eventually moving to up to technician, sales, and service. This began his journey to becoming a successful owner, award-winner, and business coach.
After selling his companies to a national consolidator, Jerry was instrumental in the growth of franchises and start-up businesses. He drew on his education and experience to become an international coach for a large franchisor in the HVAC, Plumbing, and Electrical realm, helping franchisees achieve success and freedom.
Eventually, Jerry oversaw and coached more than 85 locations nationwide, implementing strategies for pricing, planning, marketing, and more.
Jerry and his family moved to Sarasota, FL in 2007, where he brings his expertise to the Blue Collar team.