The Blue Collar
Success Group

What We Do​

Clients seek us out for freedom. Freedom from things they no longer want to do in their business and freedom to do what they want in business.

Our brand Blue Collar is often imitated, but never duplicated, because of our approach in training and coaching.

We are not a one size fits all “best practices” group. We coach businesses based on their unique market and their unique business.  

Regardless of your size, budget or goals, we want to help you build a home service business that will run itself and not you!

The Blue Collar Success Group offers live and online training & events designed to instill confidence and competence for you and your entire team.

You’ll also discover a toolbox loaded with templates and tools. Whether you are looking or systems/processes, marketing, pricing, recruiting resources or Instant Meeting Makers, you’ll find it in our ever-growing toolbox resource.

Not to mention fully customizable coaching groups designed to fit any size business. We don’t believe in one-size fits all approach. We’ll help you design a program that will work for you and your team’s needs.

Our team of business coaches, marketing experts, entrepreneurs, leaders and innovators help you network with people who have the same mindset and understanding, so you’re never the smartest person in the room.

And, between our members, partners and Blue Collar Success Group team, you’ll never be left alone. Above all else, we guarantee you’ll be so excited about everything we offer – and rediscover the fun and passion you once had for your business.

Who We Serve

Our clients and members are progressive in-home service contractors who understand life and business are better when they aren’t navigating it alone. The blue-collar people we serve…

  • Want supportive, fun and friendly group of experienced coaches that recognize what it takes to thrive.
  • Are open-minded, can let go of an ego and realize their way isn’t always best.
  • Commit to team and individual development.
  • Desire a strategic investment in their company’s future.
  • Understand that technology is changing and there’s a need to constantly adapt.
  • Want freedom from things they no longer want to do in their business and freedom to do what they want in business.
  • Looking for a customized and personalized approach in training and coaching.
  • Want to provide a better life for their families and team members.
  • They are looking for a best practices group based on their unique market and business.



To Families & Our Industry

We’ve positively impacted thousands of clients across the in-home services sector because our organization was built to provide financial freedom for businesses and a worry-free life for your family.

Our award-winning coaches and trainers personally saw that success within their in-home service companies, and are committed to sharing their expertise within a niche industry they know best.

Explore why The Blue Collar Success Group truly is your business’ answer to offering world-class customer service and all-encompassing growth that influences owners to office staff!

Interested in Customized

One-on-One Coaching?

See how we help you succeed

Meet Our Founder

Kenny Chapman founded The Blue Collar Success Group with the focus of providing guidance that the in-home industry severely lacked – consistent ethical technician training and retention, on-site consulting, personalized marketing and business strategies to boost the bottom line for owners and entrepreneurs.

He noticed a need after hearing complaints from his industry peers and experiencing that frustration on his own, back in 1994 when he bought a plumbing company in Colorado and only took in $1,000 a month in revenue.

Kenny, now an award-winning industry trainer who later built that business into a multi-million dollar company, used his expertise to fill a void with the ever-changing Blue Collar Success Group designed for electricians, plumbers and HVAC services.

The team provides:

  • expert coaching for each individual trade needs
  • training for owners, technicians and office team members
  • multiple membership levels catered to the specific needs of each client
  • networking among businesses near and far who may experience similar issues
  • web-based schools
  • live events
  • and more to grow your business and have a better quality of life.


The Blue Collar Success Group and its premier, industry-proven programs have been featured in USA TODAY, Contracting Business, Plumbing & Mechanical, and on Fox News, NBC and ABC News.

Meet the

Jim Cosmas

Relationship Consultant & Business Coach

Jeremy Self

Business Coach & Trainer

Christy Chapman

Strategic Advisor

Ashley McCarthy

Program Development Director

Chelsea Crew

Operations Director

Natalie Tougas

Client Relations & Administrative Coordinator

Todd Longbrake

eLearning Developer & Trainer

Justin Curtis

Marketing Director


“As an owner of an HVAC/plumbing company, I’ve attended many training seminars and this one was easily the best ever. I brought a couple of people from my team and I feel it was life-changing for them. Kenny, Chris and Kelly are great at painting a picture, at keeping you engaged and at challenging you to be the best version of yourself. Thanks a lot guys!”
Jason Henderson
“Kenny, Chris and all the amazing people that make up the BCSG team really know how to make you and your team fell supported. All their tools, trainings, events, etc. are practical and really pivot your company to stand out from your competitors. If you haven’t made time to learn more about The Blue Collar Success Group… YOU SHOULD!”
CPI Plumbing & Heating
“The Blue Collar Success Group is a great option for any business that is looking for help with training. They do a great job, very helpful and are passionate about helping businesses succeed!”
Tony Blanca
“Always fabulous content as it pertains to running our business as well as getting personal development. Just a great team of individuals who really care about making ourselves and our business better. Thank you.”
Joe Gerolami

Chris Crew


Chris joined The Blue Collar Success Group in early 2018 as a success coach, and has since offered extensive knowledge about every facet of the in-home services – pricing, planning, budgeting marketing, recruiting, training, and showing clients how they can transform their businesses into revenue generators. His journey through the industry began at age 16 as an apprentice electrician and, after just eight months, was promoted to lead technician. It was the tipping point for what would be his vast resume as a successful owner, supervisor and business coach.

Chris in 2005 joined a residential electrical company in Atlanta, and was quickly promoted to a supervisor responsible for 18 trucks and producing more than $4 million in revenue. He moved to Sarasota, Fla. in 2008 and served as a business coach for a large electrical company helping franchisees achieve success, like the “Million Dollar Award” he won in Georgia for producing $1.4 million in revenue. Chris, from 2010 to 2012, coached various plumbing, electrical and HVAC businesses for the franchisor and eventually oversaw the coaching team for more than 90 locations nationwide.

He then shifted to owning an electrical business, growing the company in a four-year span from 10 trucks to 60, five locations and generating $18 million. Chris ultimately sold his shares of the company to join The Blue Collar Success Group.

Jim Cosmas


Jim realizes how complicated leadership can be and loves to help people find their own path to success. His well-known business career includes an array of leadership roles, and he knows how to make a company excel from the ground up.

Jim’s extensive resume dates back to 2001 as a general manager for an HVAC company in New Jersey, where he oversaw the development of company goals, targets, strategic plans and business development. He’s since remained in various leadership roles including general manager, sales and marketing manager, trainer, division manager and eventually president for several businesses in the HVAC and mechanical service industry. Jim, using his three decades of experience, has developed systems for sustained revenue and profit among businesses in the industry.

Jeremy Self

Business Coach & Trainer

Jeremy is masterful at creating systems that produce immediate results and was one of the creators of what’s known as “call-by-call” management. He found his passion for helping businesses – managers to everyone in between – achieve personal and professional growth after speaking at a Blue Collar Success Group event in 2018.

Jeremy forged an in-home services career in 2003 and, in two years, became one of the youngest top-producing high-ticket salespeople in the country. He’s held nearly every high-level role, including sales manager to general manager, in an in-home services company. Jeremy has been instrumental for the growth of franchises and start-up business, in addition to adding millions in revenue to existing privately held companies.  

Christy Chapman

Strategic Advisor

When Christy and Kenny founded the Blue Collar Success Group in 2011, Christy was excited to put her business development skills to work in the home services industry. With a bachelor’s degree in Industrial-Organizational Psychology and experience developing marketing campaigns for national and international brands, she discovered a passion for helping independent businesses grow and thrive.

Christy now applies this knowledge and ambition to her role as Strategic Advisor for The Blue Collar Success Group, guiding creative aspects of key projects, consulting with managers about tactical and long-term goal execution, and providing input regarding prioritization of company plans and objectives.

Ashley McCarthy

Program Development Director

As the program development director, Ashley uses her vast knowledge of consumer behavior, technology and business to streamline the design content of The Blue Collar Success Group’s internal and external systems. Her goals include curating live event and video recordings, increasing online marketing and expanding the user-friendliness of client products.

Ashley’s past academic success makes her an asset for implementing programs for our members. She earned a bachelor’s degree in psychology, before pursuing two master’s degrees in industrial/organizational psychology and business administration.

Chelsea Crew

Operations Director

Chelsea brings innovative strategies to The Blue Collar Success Group through her experience in event coordination, classroom and online training. She also helped create a sponsorship program partnering with technical colleges across the country to bring qualified specialists into trades.

Chelsea brings more than a decade of experience in training and development for in-home service companies across North America. She has past expertise as a call center supervisor for American Home Shield, corporate relocation specialist for residential moves with United Van Lines and spent the last eight years with the training and development arm of Direct Energy. Chelsea, while working with business owners and front-line employees across North America, helped grow Direct Energy’s training for franchisors in plumbing, electrical and HVAC.

Natalie Tougas

Client Relations & Administrative Coordinator

Natalie proved to be a highly-sought resource by leaders across several industries for her knowledge of how to effectively build teams. Now she utilizes her experience, helping clients’ companies grow through teaching how to make the most of their employees, with The Blue Collar Success Group.

Natalie, since 2009, has excelled working with human resources, managing teams and developing effective hiring processes for finding and training the ideal candidates for businesses. She’s previously served as a human resources and executive assistant, I.T. manager, campaign coordinator, executive recruitment coordinator, accounting manager and human capital coordinator. Natalie, who earned a degree in business administration from the University of Southern Maine, has also spent more than a decade rising and developing her skills in customer service, project management and business coordination.

Todd Longbrake


Todd found joy in helping people find their potential and applied those concepts of customer retention and practical coaching to the in-home service industry by joining The Blue Collar Success Group. He shares daily his experience in building teams and developing systems for consumer relations and looks forward to working with people to build a strong company brand.

Todd began his career in 1990 serving as an ammunitions technician in the U.S. Marine Corps. He transitioned to civilian life in 1994 and worked in the service industry, holding jobs like an installer, sales consultant, field supervisor, sales manager, product manager, director of training and in 2010 became a business owner. Todd later transitioned to larger companies and, as both a sales and project manager, used his interpersonal skills and effective methods to increase sales 203% in his division and spark 322% growth with a new HVAC partner business in 16 months.


Your Cart

Instant Meeting Maker 4 Components of an Impactful Introduction

7 Keys to Making More and ...Working Less

Contractor Growth Report

30-Day Challenge:
Sales Reflection Journal

12 Step Ultimate Client Experience